Glossary
E-E-A-T
Quick answer
E-E-A-T (Experience, Expertise, Authoritativeness, Trust) is Google’s framework for assessing content quality and the credibility of its author — increasingly signalled through structured author and article schema.
For AI search it matters too: answer engines prefer sources they can attribute to a credible author or organization. Article and author schema (JSON-LD) make that credibility machine-readable.
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